The final piece of Personal Branding I wanted to showcase was that of Angelo Vito. He brands himself as Cosmic and styles his brand around sci-fi imagery and iconography, a duotone colour palette and well considered typography.
In his rationale, he states “The concept of branding is associated with the idea that people have about Astronauts.. a symbol of creativity and intelligence”
The consideration and application of his brand of a wide range of media is as effective in it’s traditional forms as it is in it’s digital forms, but the type selection and ‘techy’ aesthetic hint that he developed his brand with web at the forefront of his mind.
Source: COSMIC | Personal Branding COSMIC | Personal Branding